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Let’s Talk: How to Actually Create Buzz for Your CPG Brand (Without Burning Your Wallet)
Ever wondered how some brands seem to get all the buzz without dropping a fortune? Here’s the truth: you don’t need a massive budget—you just need a smart plan, a little creativity, and the guts to get scrappy. In this post, we break down exactly how to make your CPG startup stand out, get people talking, and build real momentum—without burning through your wallet. Founder to founder, let’s get into the hacks, numbers, and real talk you actually need. CPG Consulting

Julio Hernandez
Jul 18, 20253 min read


Stop the Money Leaks: Why Most Startups Overspend (and How to Fix It)
Growth shouldn’t mean losing control. At The Better Peer, we help CPG startups and growing companies take a clear, honest look at every expense—so you know exactly where your money goes, when to run promotions, and how to stretch every dollar further.
Ready to find out what you really need (and what’s holding you back)? Let us help you analyze, optimize, and grow—without the chaos.

Julio Hernandez
Jul 3, 20251 min read


How AI Business Automation Is Transforming Work (and Most Teams Don’t Realize It) CPG consulting
In 2024, most Fortune 500 companies are experimenting with generative AI for business, but the majority still use ChatGPT mainly as a “super search engine” rather than for workflow automation or team integration. While employees rely on AI for summarizing, drafting emails, and quick info lookup, few leverage AI business automation, process automation, or ChatGPT for teams. Major opportunities exist for companies to automate repetitive tasks, integrate with productivity tools

Julio Hernandez
Jun 26, 20252 min read


Why Every CPG Startup Needs a Consulting Peer (and Not Just an Employee)
Startups in the CPG industry can accelerate growth, improve operations, and achieve product-market fit by partnering with external consultants. Flexible CPG consulting services offer expert guidance, unbiased strategy, and real-world experience, helping new businesses launch successfully, optimize processes, and scale faster. The Better Peer offers consulting services for startups and CPG brands, delivering proven results and driving business growth.

Julio Hernandez
Jun 26, 20252 min read
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