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From clean chocolate to protein milk — MrBeast is quietly building a CPG playbook. First, Feastables earned trust with simpler, “better-for-you” chocolate bars. Now, it’s stepping into RTD protein milk, and landing in a white space between: Ripple’s premium health-first shakes Horizon’s familiar, affordable lunchbox milks

Taylor Swift doesn't sell music. Corona doesn't sell beer. Siete Foods didn't sell tortillas. The CPG brands with the most durable growth all figured out the same thing first, and it wasn't their product specs.

The product was usually fine. The brand had real equity. What failed was almost always the same thing: the assumption that what worked somewhere else would work here. Three lessons from nearly two decades of CPG market expansion across LATAM and the U.S.

Maslow imagined a pyramid to be climbed.Gen Z looked at it and said:“Cool, but I’m going to rebuild this into something that actually fits my life.” And honestly?That’s not rebellion, that’s evolution.

There’s a clear truth emerging in today’s consumer landscape: the most powerful growth strategy for many legacy companies is not building innovation today it’s acquiring it. Having led regional and global integration projects for some of the most iconic brands in the world from Gillette and Miss Clairol to Johnnie Walker and Miller Beer. I’ve seen firsthand how complex, costly, and slow true innovation can be inside a legacy organization. So it’s no surprise that global gia

Ever wondered how some brands seem to get all the buzz without dropping a fortune? Here’s the truth: you don’t need a massive budget—you just need a smart plan, a little creativity, and the guts to get scrappy. In this post, we break down exactly how to make your CPG startup stand out, get people talking, and build real momentum—without burning through your wallet. Founder to founder, let’s get into the hacks, numbers, and real talk you actually need. CPG Consulting

Growth shouldn’t mean losing control. At The Better Peer, we help CPG startups and growing companies take a clear, honest look at every expense—so you know exactly where your money goes, when to run promotions, and how to stretch every dollar further. Ready to find out what you really need (and what’s holding you back)? Let us help you analyze, optimize, and grow—without the chaos.

In 2024, most Fortune 500 companies are experimenting with generative AI for business, but the majority still use ChatGPT mainly as a “super search engine” rather than for workflow automation or team integration. While employees rely on AI for summarizing, drafting emails, and quick info lookup, few leverage AI business automation, process automation, or ChatGPT for teams. Major opportunities exist for companies to automate repetitive tasks, integrate with productivity tools

Startups in the CPG industry can accelerate growth, improve operations, and achieve product-market fit by partnering with external consultants. Flexible CPG consulting services offer expert guidance, unbiased strategy, and real-world experience, helping new businesses launch successfully, optimize processes, and scale faster. The Better Peer offers consulting services for startups and CPG brands, delivering proven results and driving business growth.