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Tortillas outsell hot dog buns, hamburger buns, and every other fresh roll in America. Have for over a decade. Here's who owns the shelf, how they got there, and where the next billion in CPG growth is hiding.

71% of new streaming subscribers chose a plan with ads. The Hispanic consumer arrived to CTV first and over-indexes on every ad-supported platform. Here's what that means for your CPG go-to-market strategy right now.

For thirty years CPG rewarded expansion. More categories, more SKUs, more countries. That era is closing. Here's what Nestlé, Keurig Dr Pepper, and Unilever are telling the entire industry about what wins next.

Nestlé didn't lose its ice cream business. It traded complexity for focus. Why the boldest CPG portfolio moves are the ones that look like retreats, and what that means for your brand strategy.

Duo didn't die. He was bait. And 130 million people took it — without Duolingo spending a dollar on media. What CPG brands can steal from this for their own go-to-market strategy.

Corona isn't selling beer anymore. It's selling permission to exist in the in-between. Why this is one of the smartest go-to-market moves targeting the U.S. Hispanic consumer right now.

Real transformation in CPG is ugly, controversial, and shows up in capital allocation, not keynotes. A peer perspective on what it actually takes to redesign a brand from the inside.

45–70% of FMCG volume in LATAM still flows through traditional trade. Most CPG strategies are built around the other 30%. Here's why that's the most expensive mistake in the region.

Volumes are flat. Margins keep moving. Alcohol didn't lose relevance, excess did. What this shift means for CPG brands competing on value instead of scale.

It doesn't happen overnight. CPG brands lose direction slowly, under the pressure of urgency. Here's how to recognize it before it shows up in the numbers.

We optimized everything, and lost the consumer along the way. Why feeling is the most underrated growth driver in CPG right now, and what to do about it before 2027.

Pepsi skipped the Super Bowl, handed $20M to the public, and changed the CPG marketing playbook forever. Why this 2010 campaign is still one of the most relevant go-to-market cases for brands competing today.

$18.4 billion to buy a coffee company, then split the whole business in two. Keurig Dr Pepper's boldest move isn't the acquisition, it's the admission that trying to be great at everything was the real problem.

Unilever isn't letting go of Magnum because it's a bad brand. It's letting go because ice cream runs on different rules. What this €8B spinoff tells every CPG brand about where the industry is heading.

Heinz has been on shelves for 156 years. Most CPG brands look at their packaging and see a container. Heinz looks at theirs and sees a strategy. Here's what the difference actually means.

From clean chocolate to protein milk — MrBeast is quietly building a CPG playbook. First, Feastables earned trust with simpler, “better-for-you” chocolate bars. Now, it’s stepping into RTD protein milk, and landing in a white space between: Ripple’s premium health-first shakes Horizon’s familiar, affordable lunchbox milks

Taylor Swift doesn't sell music. Corona doesn't sell beer. Siete Foods didn't sell tortillas. The CPG brands with the most durable growth all figured out the same thing first, and it wasn't their product specs.

The product was usually fine. The brand had real equity. What failed was almost always the same thing: the assumption that what worked somewhere else would work here. Three lessons from nearly two decades of CPG market expansion across LATAM and the U.S.

Maslow imagined a pyramid to be climbed.Gen Z looked at it and said:“Cool, but I’m going to rebuild this into something that actually fits my life.” And honestly?That’s not rebellion, that’s evolution.

There’s a clear truth emerging in today’s consumer landscape: the most powerful growth strategy for many legacy companies is not building innovation today it’s acquiring it. Having led regional and global integration projects for some of the most iconic brands in the world from Gillette and Miss Clairol to Johnnie Walker and Miller Beer.   I’ve seen firsthand how complex, costly, and slow true innovation can be inside a legacy organization. So it’s no surprise that global gia