Margin

Hispanic consumers represent 20% of the U.S. population and drive 23% of total CPG dollar growth — yet receive just four cents of every advertising dollar. Here's what the gap means for CPG brands and LATAM companies entering the U.S. market.

Kraft Heinz's new CEO shelved a planned company split and redirected $600M into marketing, sales, and R&D. The move raises an uncomfortable question for legacy CPG: how many companies are restructuring portfolios on foundations that aren't ready to hold them?

Tortillas outsell hot dog buns, hamburger buns, and every other fresh roll in America. Have for over a decade. Here's who owns the shelf, how they got there, and where the next billion in CPG growth is hiding.

Volumes are flat. Margins keep moving. Alcohol didn't lose relevance, excess did. What this shift means for CPG brands competing on value instead of scale.

Unilever isn't letting go of Magnum because it's a bad brand. It's letting go because ice cream runs on different rules. What this €8B spinoff tells every CPG brand about where the industry is heading.

Ever wondered how some brands seem to get all the buzz without dropping a fortune? Here’s the truth: you don’t need a massive budget—you just need a smart plan, a little creativity, and the guts to get scrappy. In this post, we break down exactly how to make your CPG startup stand out, get people talking, and build real momentum—without burning through your wallet. Founder to founder, let’s get into the hacks, numbers, and real talk you actually need. CPG Consulting

Growth shouldn’t mean losing control. At The Better Peer, we help CPG startups and growing companies take a clear, honest look at every expense—so you know exactly where your money goes, when to run promotions, and how to stretch every dollar further. Ready to find out what you really need (and what’s holding you back)? Let us help you analyze, optimize, and grow—without the chaos.

In 2024, most Fortune 500 companies are experimenting with generative AI for business, but the majority still use ChatGPT mainly as a “super search engine” rather than for workflow automation or team integration. While employees rely on AI for summarizing, drafting emails, and quick info lookup, few leverage AI business automation, process automation, or ChatGPT for teams. Major opportunities exist for companies to automate repetitive tasks, integrate with productivity tools