Stop the Money Leaks: Why Most Startups Overspend (and How to Fix It) CPG Consulting
- Julio Hernandez
- Jul 3
- 1 min read
Updated: 3 days ago

It happens to almost every startup:You sign up for that must-have platform, try the latest SaaS tool, or commit to a subscription that “everyone’s using.” Fast forward a few months—and your finance sheet looks more like a tech stack wishlist than a business plan.
Recent studies show that small businesses waste between 10% and 20% of their annual budgets on unused or unnecessary software subscriptions and services. (Source: Cledara’s SaaS management report, 2024)And for startups? That number can be even higher, with founders juggling growth, product, and a pile of monthly expenses they barely remember signing up for.
What’s the cost of all that chaos? CPG Consulting
Average startup loses $135 per employee/month to unused SaaS tools (2024 data).
Up to 40% of software spend is wasted due to poor tracking and overlapping platforms.
Missed opportunities for real savings—money that could go to growth, hiring, or runway.
Here’s the truth: CPG Consulting
Growth shouldn’t mean losing control. At The Better Peer, we help CPG startups and growing companies take a clear, honest look at every expense—so you know exactly where your money goes, when to run promotions, and how to stretch every dollar further.
Ready to find out what you really need (and what’s holding you back)? Let us help you analyze, optimize, and grow—without the chaos.
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