Julio HernandezFeb 195 min readGrowthTransformation Is No Longer a Strategy Slide. It Is Capital Allocation.
Julio HernandezFeb 163 min readGo to marketThe Real LATAM Growth Engine: Why Traditional Trade Is Still the Most Misunderstood Margin Platform in CPG.
Julio HernandezFeb 92 min readMarginWhat’s Changing in Alcohol: A CPG Perspective from The Better Peer
Julio HernandezOct 2, 20255 min readGrowthThe Pepsi Refresh Project: When a CPG Giant Bet Everything on Purpose
Julio HernandezSep 24, 20255 min readGrowthFrom One Giant to Two: Inside Keurig Dr Pepper's $18.4B Bet on Focus.
Julio HernandezSep 15, 20254 min readMarginUnilever Is Spinning Off Magnum, Cornetto, and Ben & Jerry's. Here's What CPG Brands Should Read Into It.
Julio HernandezSep 9, 20255 min readGo to marketHeinz and the Power of Packaging: How Brand Assets Become Strategic Weapons.
Julio HernandezAug 31, 20255 min readGrowthFrom Clean Chocolate to Protein Milk: Why Feastables' RTD Move Is a Go-to-Market Masterclass.
Julio HernandezAug 21, 20255 min readGrowthFrom Taylor Swift to CPG: Why Story Beats Strategy Every Time.
Julio HernandezAug 15, 20255 min readGrowthThe Hidden Keys to Expanding Your CPG Brand into LATAM & U.S. Markets
Julio HernandezJul 25, 20254 min readGrowthWhy CPG Big Brands Aren’t Innovating, They’re Acquiring It
Julio HernandezJul 18, 20253 min readMarginLet’s Talk: How to Actually Create Buzz for Your CPG Brand (Without Burning Your Wallet)
Julio HernandezJul 3, 20251 min readMarginStop the Money Leaks: Why Most Startups Overspend (and How to Fix It)
