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Many companies start with purpose but lose direction as they grow. This reflection explores how to reconnect strategy, intention, and meaning before growth becomes just reaction.

After years of chasing data and dashboards, the next wave of consumers is craving something simpler—and far more human. According to WGSN’s Future Consumer 2027 report, emotion is becoming the new currency of business. Brands that make people feel—not just think—will define the decade ahead. (cpg consulting)

Keurig Dr Pepper has just made one of the boldest moves in the CPG world, announcing the $18.4 billion acquisition of JDE Peet’s, the...

What if packaging could do more than just hold your product? In 2023, Heinz used the exact Pantone red of its ketchup to fight restaurant fraud in Turkey. In 2025, the brand discovered its label shape matches a French fry carton, turning an everyday detail into cultural storytelling. Two different years. Two different problems. One powerful lesson: your brand assets aren’t just decoration—they’re strategy. Read how Heinz turned color and shape into creativity that protects

From clean chocolate to protein milk — MrBeast is quietly building a CPG playbook. First, Feastables earned trust with simpler, “better-for-you” chocolate bars. Now, it’s stepping into RTD protein milk — and landing in a white space between: Ripple’s premium health-first shakes Horizon’s familiar, affordable lunchbox milks

The world and I are waiting for Taylor Swift’s new album and not just because of the music, is something else that is fascinating. CPG...

Expansion isn’t just about having a good product. I’ve seen global brands fail to gain traction because they underestimated three critical factors:

Maslow imagined a pyramid to be climbed.Gen Z looked at it and said:“Cool, but I’m going to rebuild this into something that actually fits my life.” And honestly?That’s not rebellion, that’s evolution.

There’s a clear truth emerging in today’s consumer landscape: the most powerful growth strategy for many legacy companies is not building...

Ever wondered how some brands seem to get all the buzz without dropping a fortune? Here’s the truth: you don’t need a massive budget—you just need a smart plan, a little creativity, and the guts to get scrappy. In this post, we break down exactly how to make your CPG startup stand out, get people talking, and build real momentum—without burning through your wallet. Founder to founder, let’s get into the hacks, numbers, and real talk you actually need. CPG Consulting

Growth shouldn’t mean losing control. At The Better Peer, we help CPG startups and growing companies take a clear, honest look at every expense—so you know exactly where your money goes, when to run promotions, and how to stretch every dollar further. Ready to find out what you really need (and what’s holding you back)? Let us help you analyze, optimize, and grow—without the chaos.

In 2024, most Fortune 500 companies are experimenting with generative AI for business, but the majority still use ChatGPT mainly as a “super search engine” rather than for workflow automation or team integration. While employees rely on AI for summarizing, drafting emails, and quick info lookup, few leverage AI business automation, process automation, or ChatGPT for teams. Major opportunities exist for companies to automate repetitive tasks, integrate with productivity tools

Startups in the CPG industry can accelerate growth, improve operations, and achieve product-market fit by partnering with external consultants. Flexible CPG consulting services offer expert guidance, unbiased strategy, and real-world experience, helping new businesses launch successfully, optimize processes, and scale faster. The Better Peer offers consulting services for startups and CPG brands, delivering proven results and driving business growth.