Julio HernandezOct 2, 20255 min readGrowthThe Pepsi Refresh Project: When a CPG Giant Bet Everything on Purpose
Julio HernandezSep 24, 20255 min readGrowthFrom One Giant to Two: Inside Keurig Dr Pepper's $18.4B Bet on Focus.
Julio HernandezSep 15, 20254 min readMarginUnilever Is Spinning Off Magnum, Cornetto, and Ben & Jerry's. Here's What CPG Brands Should Read Into It.
Julio HernandezSep 9, 20255 min readGo to marketHeinz and the Power of Packaging: How Brand Assets Become Strategic Weapons.
Julio HernandezAug 21, 20255 min readGrowthFrom Taylor Swift to CPG: Why Story Beats Strategy Every Time.
