<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The better peer]]></title><description><![CDATA[Next-gen CPG consulting: real expertise, automation, and savings—your go-to peer for practical solutions and business growth.]]></description><link>https://www.thebetterpeer.com/insights</link><generator>RSS for Node</generator><lastBuildDate>Sat, 25 Apr 2026 16:53:24 GMT</lastBuildDate><atom:link href="https://www.thebetterpeer.com/es/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[GRUMA, Siete y La Banderita: Lo que el Mercado de Tortillas en EE.UU. Le enseña a tu marca latina.]]></title><description><![CDATA[GRUMA genera el 56% de sus ingresos globales dentro de EE.UU. No
exportando. Fabricando. Lo que eso le enseña a tu marca es más
valioso que cualquier guía de exportación.]]></description><link>https://www.thebetterpeer.com/es/post/gruma-siete-y-la-banderita-lo-que-el-mercado-de-tortillas-en-ee-uu-le-ense%C3%B1a-a-tu-marca-latina</link><guid isPermaLink="false">69ea338ab874483cb78961d2</guid><category><![CDATA[De LATAM a USA]]></category><pubDate>Thu, 23 Apr 2026 15:19:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_c16a50c2dfbf430ba15e981c7935bc58~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[CTV y el Mercado Hispano de EE.UU.: Lo Que Tu Marca Latina Necesita Saber Antes de Invertir en Medios]]></title><description><![CDATA[El 78% de los hogares hispanos en EE.UU. usa streaming con anuncios.
Antes de invertir un peso en medios, tu marca latina necesita entender
por qué ese número cambia todo.]]></description><link>https://www.thebetterpeer.com/es/post/ctv-y-el-mercado-hispano-de-ee-uu-lo-que-tu-marca-latina-necesita-saber-antes-de-invertir-en-medio</link><guid isPermaLink="false">69ea2cc176871afc37d6e8c9</guid><category><![CDATA[De LATAM a USA]]></category><pubDate>Thu, 23 Apr 2026 14:50:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_0401db0c47394b66a0d1aaf1706f94d9~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[Your Ingredient List Is Now a Growth Strategy.]]></title><description><![CDATA[No seed oil" is the fastest-growing clean label claim in U.S. food. The brands winning this wave didn't read a trend report, they were already cooking with avocado oil. Here's what that means for CPG go-to-market strategy.]]></description><link>https://www.thebetterpeer.com/post/your-ingredient-list-is-now-a-growth-strategy</link><guid isPermaLink="false">69d4ff4b33362686b5d57f69</guid><category><![CDATA[Go to market]]></category><category><![CDATA[Growth]]></category><pubDate>Mon, 20 Apr 2026 15:39:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_789b7c767bbe4568b8105456fca86055~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[Cómo Corona Conquistó el Mercado Hispano de EE.UU. y Lo Que Tu Marca Latina Puede Replicar.]]></title><description><![CDATA[Corona no conquistó el mercado americano con traducción. Lo conquistó con verdad. Esto es lo que tu marca puede replicar.]]></description><link>https://www.thebetterpeer.com/es/post/estrategia-corona-mercado-hispano-estados-unidos</link><guid isPermaLink="false">69e264b5e3b1ea04577b441f</guid><category><![CDATA[De LATAM a USA]]></category><pubDate>Fri, 17 Apr 2026 17:26:57 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=gT-QaUbkoPw" length="0" type="video"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[Lo que Tajín hizo en Estados Unidos no fue suerte. Fue Arquitectura.]]></title><description><![CDATA[Tajín construyó un negocio de $1,500 millones en EE.UU. sin inversión externa ni campañas mainstream. La secuencia que usó es el modelo para cualquier marca LATAM que evalúa la entrada al retail americano.]]></description><link>https://www.thebetterpeer.com/es/post/tajin-estrategia-entrada-mercado-eeuu</link><guid isPermaLink="false">69e1942b3b20680dfe07a6c6</guid><category><![CDATA[De LATAM a USA]]></category><pubDate>Fri, 17 Apr 2026 02:26:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_7fa8ddc6249d45d59182be8bd04044c1~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[The $4.1 Trillion Blind Spot.]]></title><description><![CDATA[Hispanic consumers represent 20% of the U.S. population and drive 23% of total CPG dollar growth — yet receive just four cents of every advertising dollar. Here's what the gap means for CPG brands and LATAM companies entering the U.S. market.]]></description><link>https://www.thebetterpeer.com/post/hispanic-consumer-cpg-growth</link><guid isPermaLink="false">69d7c1484e4fe2e3f72a58dd</guid><category><![CDATA[Hispanic market CPG]]></category><category><![CDATA[Margin]]></category><category><![CDATA[Growth]]></category><category><![CDATA[Go to market]]></category><pubDate>Fri, 10 Apr 2026 13:24:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_525b779ee84147b6a9a6bf2c93e39612~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[Fix the Business. Then Split It.]]></title><description><![CDATA[Kraft Heinz's new CEO shelved a planned company split and redirected $600M into marketing, sales, and R&#38;D. The move raises an uncomfortable question for legacy CPG: how many companies are restructuring portfolios on foundations that aren't ready to hold them?]]></description><link>https://www.thebetterpeer.com/post/fix-the-business-then-split-it-cpg-portfolio-restructuring</link><guid isPermaLink="false">69d3ca69d142869289e83061</guid><category><![CDATA[Growth]]></category><category><![CDATA[Hispanic market CPG]]></category><category><![CDATA[Go to market]]></category><category><![CDATA[Margin]]></category><pubDate>Mon, 06 Apr 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_b845cc4de74546b0b74cc31006aa898d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[The Middle Is Collapsing. Most Manufacturers Are Still Pretending It Is Not.]]></title><description><![CDATA[Mainstream CPG is being hollowed out from both ends simultaneously. Private label hit $271B in 2024. Challenger brands are taking premium. The go-to-market strategy built for the middle no longer works, and more promotion won't fix it.]]></description><link>https://www.thebetterpeer.com/post/cpg-brand-challenger-strategy-middle-market</link><guid isPermaLink="false">69ca7509138134f817274cc5</guid><category><![CDATA[Go to market]]></category><category><![CDATA[Hispanic market CPG]]></category><category><![CDATA[Growth]]></category><pubDate>Mon, 30 Mar 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_be5c465d9927428f860ab350ae7ef37a~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[Unlocking Growth: Tajin's Go-to-Market Strategy in the U.S. Hispanic Market]]></title><description><![CDATA[Tajin didn't cross over. It let the culture do it for them. How a bottle of chili-lime salt from Jalisco became a masterclass in CPG go-to-market strategy for the U.S. Hispanic market, and what PepsiCo's $1.2B Siete acquisition confirms about where the market is going.]]></description><link>https://www.thebetterpeer.com/post/how-a-bottle-of-chili-lime-salt-became-a-masterclass-in-go-to-market-strategy-for-the-hispanic-consu</link><guid isPermaLink="false">69a6f19da29c2f9814723803</guid><category><![CDATA[Go to market]]></category><category><![CDATA[Growth]]></category><category><![CDATA[Hispanic market CPG]]></category><pubDate>Tue, 17 Mar 2026 11:27:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_7fa8ddc6249d45d59182be8bd04044c1~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[The Most CPG Underrated Category in American Grocery.]]></title><description><![CDATA[Tortillas outsell hot dog buns, hamburger buns, and every other fresh roll in America. Have for over a decade. Here's who owns the shelf, how they got there, and where the next billion in CPG growth is hiding.]]></description><link>https://www.thebetterpeer.com/post/the-most-underrated-category-in-american-grocery</link><guid isPermaLink="false">69a8b6c41fb1895eb271aadf</guid><category><![CDATA[Go to market]]></category><category><![CDATA[Margin]]></category><category><![CDATA[Growth]]></category><category><![CDATA[Hispanic market CPG]]></category><pubDate>Tue, 10 Mar 2026 00:00:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_c16a50c2dfbf430ba15e981c7935bc58~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[CTV Is Not Cheaper TV. It Is Programmable Brand Legitimacy.]]></title><description><![CDATA[71% of new streaming subscribers chose a plan with ads. The Hispanic consumer arrived to CTV first and over-indexes on every ad-supported platform. Here's what that means for your CPG go-to-market strategy right now.]]></description><link>https://www.thebetterpeer.com/post/ctv-is-not-cheaper-tv-it-is-programmable-brand-legitimacy</link><guid isPermaLink="false">699c616af1d815afdb1fe2ae</guid><category><![CDATA[Growth]]></category><category><![CDATA[Go to market]]></category><pubDate>Thu, 05 Mar 2026 14:46:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_0401db0c47394b66a0d1aaf1706f94d9~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[The Greatest Transformations: Focus Is Replacing Scale]]></title><description><![CDATA[For thirty years CPG rewarded expansion. More categories, more SKUs, more countries. That era is closing. Here's what Nestlé, Keurig Dr Pepper, and Unilever are telling the entire industry about what wins next.]]></description><link>https://www.thebetterpeer.com/post/the-greatest-transformations-focus-is-replacing-scale</link><guid isPermaLink="false">699c6cfc0ce516214dc32640</guid><category><![CDATA[Growth]]></category><pubDate>Mon, 02 Mar 2026 15:42:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_ec2a67a6532544dc8dd856822b9030f1~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[Nestlé × Froneri: When Letting Go Is the Boldest Strategy]]></title><description><![CDATA[Nestlé didn't lose its ice cream business. It traded complexity for focus. Why the boldest CPG portfolio moves are the ones that look like retreats, and what that means for your brand strategy.]]></description><link>https://www.thebetterpeer.com/post/nestl%C3%A9-froneri-when-letting-go-is-the-boldest-strategy</link><guid isPermaLink="false">69a04134a73a162587ad721f</guid><category><![CDATA[Growth]]></category><pubDate>Thu, 26 Feb 2026 13:11:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_73b05505b074492aa3bd7c3052a2dc15~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[Duo Didn't Die. He Set a Trap. And 130 Million People Walked Right Into It.]]></title><description><![CDATA[Duo didn't die. He was bait. And 130 million people took it — without Duolingo spending a dollar on media. What CPG brands can steal from this for their own go-to-market strategy.]]></description><link>https://www.thebetterpeer.com/post/duo-didn-t-die-he-set-a-trap-and-130-million-people-walked-right-into-it</link><guid isPermaLink="false">699cb03793dc5be36fd56cdd</guid><category><![CDATA[Growth]]></category><pubDate>Mon, 23 Feb 2026 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_5eaa8a2d0e5d472c9bd9de00611f7555~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[Corona's Go-to-Market Strategy: How a Latin Brand Learned to Hold Two Cultures at Once.]]></title><description><![CDATA[Corona's go-to-market strategy didn't target the Hispanic market.
It understood it. Here's what the data and the creative are both saying.]]></description><link>https://www.thebetterpeer.com/post/post-corona-go-to-market-strategy-hispanic-market</link><guid isPermaLink="false">699744917b02767d86651987</guid><category><![CDATA[Go to market]]></category><pubDate>Thu, 19 Feb 2026 18:52:15 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=gT-QaUbkoPw" length="0" type="video"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[Transformation Is No Longer a Strategy Slide. It Is Capital Allocation.]]></title><description><![CDATA[Real transformation in CPG is ugly, controversial, and shows up in capital allocation,  not keynotes. A peer perspective on what it actually takes to redesign a brand from the inside.]]></description><link>https://www.thebetterpeer.com/post/transformation-is-no-longer-a-strategy-slide-it-is-capital-allocation</link><guid isPermaLink="false">69968ab77b02767d8663516b</guid><category><![CDATA[Growth]]></category><pubDate>Thu, 19 Feb 2026 04:31:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_75ef5838d1ce495e80cb5e0b98787459~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[The Real LATAM Growth Engine: Why Traditional Trade Is Still the Most Misunderstood Margin Platform in CPG.]]></title><description><![CDATA[45–70% of FMCG volume in LATAM still flows through traditional trade. Most CPG strategies are built around the other 30%. Here's why that's the most expensive mistake in the region.]]></description><link>https://www.thebetterpeer.com/post/the-real-latam-growth-engine-why-traditional-trade-is-still-the-most-misunderstood-margin-platform</link><guid isPermaLink="false">6993409bd535f14702093e6b</guid><category><![CDATA[Go to market]]></category><pubDate>Mon, 16 Feb 2026 16:14:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_9ddfca83f7d44024b31fb71fc5de559d~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[What’s Changing in Alcohol: A CPG Perspective from The Better Peer]]></title><description><![CDATA[Volumes are flat. Margins keep moving. Alcohol didn't lose relevance, excess did. What this shift means for CPG brands competing on value instead of scale.]]></description><link>https://www.thebetterpeer.com/post/what-s-changing-in-alcohol-a-cpg-perspective-from-the-better-peer</link><guid isPermaLink="false">698a6811d471d728ee69ed9a</guid><category><![CDATA[Margin]]></category><pubDate>Mon, 09 Feb 2026 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_865e21f23adc45dcad32d2d028933094~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[How CPG Brands Drift from Purpose Without Noticing.]]></title><description><![CDATA[It doesn't happen overnight. CPG brands lose direction slowly, under the pressure of urgency. Here's how to recognize it before it shows up in the numbers.]]></description><link>https://www.thebetterpeer.com/post/cpg-consulting-how-companies-drift-from-purpose-without-noticing</link><guid isPermaLink="false">690f97e519ff4d14757d10ec</guid><category><![CDATA[Growth]]></category><pubDate>Sat, 08 Nov 2025 19:46:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce1de9_e06d4a38020e40e2a09e4b9657a77968~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julio Hernandez</dc:creator></item><item><title><![CDATA[The Formula for 2027: Make People Feel Again.]]></title><description><![CDATA[We optimized everything, and lost the consumer along the way. Why feeling is the most underrated growth driver in CPG right now, and what to do about it before 2027.]]></description><link>https://www.thebetterpeer.com/post/the-formula-for-2027-make-people-feel-again</link><guid isPermaLink="false">68f793fb606d6d6a2e7459da</guid><category><![CDATA[Growth]]></category><pubDate>Tue, 21 Oct 2025 20:08:54 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=UK-lLtUcY_s" length="0" type="video"/><dc:creator>Julio Hernandez</dc:creator></item></channel></rss>